Managing Knowledge in Tourism Industry: A Nonaka's SECI Model

With the uncertainty in the environment, most sectors have experienced the significance of knowledge creation and sharing during the COVID-19 pandemic. Tourism is one of the most affected sectors during the pandemic, searching for knowledge creation and sharing to cater to tourism business dynamics. Nonaka's SECI model has been used for creating and sharing knowledge since its introduced in 1995. The Japanese concept of the shared commonplace, known as “ba”, is crucial for this spiral process of SECI. The “ba” could play a significant role in Socialization and Externalization in the SECI model. This study aims to explore the adoption of the SECI model for knowledge creation and sharing, in the recent past study, exclusively in tourism-related studies. Therefore, fifty empirical studies in the last ten years were used for this study. SECI model has contributed to transferring intangible knowledge into valuable knowledge assets in the tourism industry in various countries by promoting and sustaining it in the tourism business. The study found that previous studies have hardly discussed the importance of the “ba” concept