The Market Development and Strategy of Chinese Contemporary Watercolor

Watercolor painting was introduced into China from the West, took root, and sprouted in this piece of land in China, and gradually developed. From the initial sketch form of neglect to the ninth national art Exhibition after the gradual development has presented a prosperous scene. Nowadays, the art of watercolor painting has become national, diversified, and international. For the watercolor art market, on the one hand, watercolor art is the expression of the emotions and hearts of watercolor artists, with spiritual properties, which belongs to the highest level of Maslow's Hierarchy of Needs theory. On the other hand, watercolor art has the double attribute of commodity: value and use value. Watercolor art works as commodities in the art market with its unique form of exchange of commodities. From the perspective of the current watercolor art market, this paper summarizes the status quo of Chinese watercolor painters and the status quo of Chinese watercolor art commercial intermediaries and puts forward its own views on the development of Chinese watercolor art market.