GEOGRAPHICAL CONSTRAINTS AFFECTING THE BUSINESS OF E-COMMERCE COMPANIES: AN EMPIRICAL STUDY

Over the last few decades, e-commerce has grown rapidly and has become an essential component of the global economy. However, geographical constraints affect the operations of e-commerce businesses. These constraints can be exacerbated by physical infrastructure, regulations, and cultural differences. Transportation and logistics, for example, can pose significant challenges to e-commerce businesses. Some areas have insufficient road networks or delivery infrastructure, making it difficult for businesses to deliver products on time. Furthermore, different countries' regulations and policies can vary greatly, complicating cross-border e-commerce operations. Language barriers and payment preferences, for example, can also make it difficult for businesses to enter new markets. Furthermore, the digital divide between developed and developing countries may limit the penetration of e-commerce. Many people in developing countries do not have access to the internet or the digital skills required to engage in e-commerce. Overall, the success of e-commerce businesses is influenced by a variety of geographical constraints, all of which must be carefully considered and addressed in order to allow for growth and expansion into new markets