STANDARDIZATION AND CERTIFICATION TO PROMOTE THE EXPORT OF INDIAN HANDICRAFTS
Journal: International Journal of Management (IJM) (Vol.10, No. 4)Publication Date: 2019-07-17
Authors : Sweta Chauhan;
Page : 323-331
Keywords : Handicrafts industry; artisans; export; Country;
Abstract
The handicraft industry is vital to the country's economy. It's good for the economy since it creates jobs. The country's cultural traditions have been preserved in great part because to the efforts of the many craftsmen who live in rural or semi-urban regions. Craftsmanship has much promise since they are essential to preserving any set in existence. There are millions of artisans dispersed around the nation, but there are also increasing numbers of newcomers to the Process sector. The country of India is a major exporter of handmade goods. The worldwide market for lifestyle items includes handicrafts, which are exported to other nations and reflect the dynamic nature of the global economy. The influence comes from the 7 million artisans whose tastes and preferences have altered the foundation of India's handcraft market. It is adequate to fulfill the demands of big platforms using Internet-savvy abilities, technology, and traditional skills. However, change in the world market, these craftsmen need to provide institutional support in their workplace. Craft pocket value-added and As the times of other competitors such as China, South Korea, Thailand, etc. There is a great demand for Indian utilitarianism and traditional crafts in domestic and international markets.
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