FUZZY APPROACH TO ASSESSING THE STRATEGIC POTENTIAL OF A DAIRY PROCESSING ENTERPRISE

The article develops a methodical approach to assessing the strategic potential of a dairy processing enterprise based on the use of strategic diagnostic tools, fuzzy set theory and fuzzy multi-criteria analysis. To solve the task we built a hierarchy of the problem situation where the local potentials of the enterprise were identified and divided into components by decomposition. The calculation of the importance of local potentials is calculated on the basis of the integration of two fuzzy schemes using the analytical hierarchy method. To build fuzzy matrices of pairwise comparisons of the importance of local potentials, expert linguistic assessments are used according to the classical 9-level term set of the Saati method, that are transformed into fuzzy numbers with a triangular representation form and triangular membership functions. A similar approach was also applied to determine the weight coefficients of the components of local potentials. The Fuzzy SAW method is used to calculate integral estimates of the level of local potentials and strategic potential of the enterprise. The obtained results and their graphical interpretation enable top management to develop recommendations aimed at improving the strategic potential of the dairy enterprise.