PUBLIC DIPLOMACY OF THE RUSSIAN FEDERATION IN THE INTERNATIONAL RELATIONS

This article aims to examine the theoretical and practical changes in the role of public diplomacy in the foreign policy of the Russian Federation and to analyze the modalities of action and political and social effects because of public diplomacy campaigns initiated in the relations between Russia and Ukraine in the immediate aftermath of the crisis in Ukraine since 2014. Specifically, the article analyzes the role of public diplomacy in relations between states and presents public diplomacy as an essential part of soft power until the 2014 Ukraine crisis. The research question is: what is Russia's message to the West and how is it conveyed? And to answer the question, qualitative research methods will be used: content analysis and evaluation of official documents and reports by the Russian and Ukrainian authorities. The importance of studying this issue stems from the fact that more and more countries have launched information campaigns in recent years, designed to contribute to foreign policy priorities, and the revelation of the paper is based on the changes that are taking place in the international arena, changes that have led to an increase in the importance of public diplomacy in international relations.