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Determination of demand in innovation product as a stage in the consumer choice research

Journal: Economics Bulletin of The National Mining University (Vol.44, No. 44)

Publication Date:

Authors : ;

Page : 118-126

Keywords : needs; customer choice; innovation product; consumer behaviour; motives of customer choice; marketing communication channels;

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Theoretical approaches to determination of demand for a product are analyzed in the context of consumer market. Classification criteria for identification of customer demand in innovation product are developed. Multi-criteria classification of components of customer choice.

Last modified: 2015-04-29 04:44:14