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Determination of demand in innovation product as a stage in the consumer choice research
Journal: Economics Bulletin of The National Mining University (Vol.44, No. 44)Publication Date: 2013-11-03
Authors : Nikolaeva V. K.;
Page : 118-126
Keywords : needs; customer choice; innovation product; consumer behaviour; motives of customer choice; marketing communication channels;
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Abstract
Theoretical approaches to determination of demand for a product are analyzed in the context of consumer market. Classification criteria for identification of customer demand in innovation product are developed. Multi-criteria classification of components of customer choice.
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