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The factor of tactility in contact with the product: consumer opinion
Journal: Science Journal "NovaInfo" (Vol.138, No. 1)Publication Date: 2023-07-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 31-31
Keywords : TACTILITY; TACTILE CHANNEL OF SENSORY PERCEPTION; QUESTIONNAIRE SURVEY; CONSUMER; MARKETING; SENSORY MARKETING;
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Abstract
The article discusses the results of a survey of consumers on one of the important channels of sensory perception — tactile. The author cites the digital data obtained as a result of a questionnaire survey and visualizes them in pie charts.
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Last modified: 2023-07-20 05:26:17