MAINTENANCE OF SAFETY IN THE SECTOR OF RURAL (GREEN) TOURISM IN UKRAINE

The modern tourism industry is gradually developing, which actively contributes to the socio-­economic growth of many countries. Currently, a specific form of tourism — rural (green) tourism is gaining popularity in the tourism sector. At the same time, as the tourism business develops, the issue of ensuring the personal safety of tourists is becoming particularly relevant. Maintenance of a high level of safety standards for tourism services leads to the formation of a segment of regular consumers and satisfies their requirements in terms of the safety of using tourism services. The above-­mentioned aspect demon‑ strates the relevance of the chosen topic and indicates the need for a detailed study of this issue. The article examines the theoretical basis and practices of ensuring security in the field of rural (green) tourism in Ukraine. In the course of the study, the author analyzes the theoretical basis for defining the concept of “security in tourism” and makes a proposal for the personal interpretation of the definition of “security in tourism”. It is specified that the security of tourism ac‑ tivity is the status of functioning of the tourism sector of a certain region (State) in a certain period of time, being characterized by the absence of threats and by such a combination of tourism resources and infrastructure that allows ensuring the stable development of a particular territorial recreational system in the future. It is noted that the basic component of the system of implementation of tourist services is its quality and safety. The security of tourism services is based on the principles of com‑ pliance with the requirements of certification and standardization in the sphere of tourism activities. The key principles for the implementation of security standards in tourism activities have been identified. The author emphasizes that the requirements for tourist protection and safety in Ukraine are established by a series of national basic and special legislative acts, as well as special regulatory documents approved by decisions of local and city councils, territorial communities, etc. The main directions of regulatory and legal support in the field of rural (green) tourism for tourist safety are identified.