A CROSS-COUNTRY NEWS COVERAGE AS A GROUND FOR A DEVELOPMENT OF AN INTEGRATED INFORMATION ENVIRONMENT IN THE KNOWLEDGE ECONOMY

Knowledge Economics is considered to lead the next economic cycles backed with information as a currency. The media are accounted to be one of the key economic actors to generate and to distribute information. As a result, an integrated information environment has a potential to increase information dissemination and therefore to decrease information asymmetry that is named to be one of the reasons for social inequality. This article aims to assess the merging processes of the Russian and Indian media systems for creation an integrated information space. The potential of news information agencies to accelerate information dissemination and to increase knowledge penetration in developing countries is examined. The local agenda is deduced to be one of the defining factors for a prospective development of an integrated information environment.