Quality Product, Price, and Service Quality impact on Customer Satisfaction

-commerce creates fantastic business opportunities for organizations like e-retailers, including product sales, online service provision, and revenue growth, due to its simple and interactive nature, lower costs, and high level of client customization and personalization. The purpose of this study was to evaluate the customer satisfaction and service quality of Shopee application users. The electronic service quality variable, which includes efficiency, fulfillment, reliability, privacy, responsiveness, remuneration, and contact, was employed in this study. 146 Shopee users' customers were used in this investigation. The Cartesian diagram's efficient variables of fulfillment, dependability, privacy, responsiveness, compensation, and contact can be used to draw conclusions about the consumer satisfaction index's results. The findings of this study improve customer happiness and the quality of Shoope's services in Indonesia.