THE ESSENCE AND TASK OF THE INNOVATIVE POLICY OF SOCIAL DIRECTION IN TODAY'S CONDITIONS

Issues of social policy are the most important direction of state regulation of the economy, aimed at ensuring the well-being and comprehensive development of its citizens and society in general. After all, the social sphere not only regulates the employment processes of the population, but also provides work for millions of people in the country. According to statistical data, such branches of the social complex as health care, education, trade, housing and communal services, and others provide jobs for up to 20% of the economically active population, and in economically developed countries, up to 70% of all workers are employed in the service sector. The issue gained special importance during the invasion of the Russian Federation on the territory of Ukraine. Among the major tasks of the social policy of the state are: harmonization of social relations, coordination of interests and needs of individual population groups; creation of conditions for improving the material well-being of citizens; provision of social protection of all citizens and their basic socio-economic rights guaranteed by the state; ensuring rational employment of citizens in the war and post-war periods in Ukraine; development of branches of the social complex; ensuring the ecological stability of the country. The setting of the tasks consists in determining the basic principles of the development of social policy, as well as the development of national policy directions in the social sphere on an innovative basis. The purpose of the research is to determine the features of social policy on an innovative basis, taking into account the features of international experience. The main methods used during the research are analysis, statistical, comparison, regulatory and legal regulation. Results and discussion. The international experience of the peculiarities of the development of social policy in the countries of the European Union is summarized. The positive aspects of the development of the employed population are determined, taking into account the peculiarities of the development of innovations and the factors that restrain their development. An important development is the development of national policy directions in the social sphere on an innovative basis. The field of application of research results is socio-economic development.