MOTIVATING EMPLOYEES OF THE MANAGEMENT APPARATUS TO INCREASE THE INNOVATIVE ACTIVITY OF THE ENTERPRISE

Currently, in society, special attention is paid to the application and implementation of innovation in personnel management for economic growth, the competitiveness of individual employees and the enterprise as a whole. In addition to the specified employment conditions, each employee has his own personal requirements for work stimulation and enterprises also have their own personal motives and incentives. which lead to the daily performance of assigned tasks. Therefore, it is necessary to analyze the behavior of employees with the need to combine experience, professional skills, the level of education for the application of knowledge, the psychological and material condition of employees, working conditions, etc. The article is devoted to topical issues of the nature of motivation and stimulation under the condition of effective management and improvement of the innovative ability of personnel at enterprises. The purpose of the research is the further development of the theory of motivation, the evolution of scientific ideas about the form and development of methods of stimulation. Requirements for motivation and incentive for effective management at enterprises and improvement of innovative activities. Work results. The article stipulates the relationship between the formation of the enterprise management system and the importance of personnel motivation in professional activity, and also analyzes various approaches to the strategic management of the motivation of employees of the enterprise management apparatus. The methods used by many scientists in the country and abroad to define the concepts of "motivation", "stimulus" and "management system" are summarized. Scientific methods for the development of motivational and innovative strategies at the enterprise are proposed. Field of application. The results of this study can be applied at enterprises of Ukraine to motivate employees of the management apparatus, use innovative factors to increase innovative activity at the enterprise, as well as in the initial process of teaching the discipline "Personnel Management", "Innovative Development of Enterprises".