A Study of Image for Heroic Characters in Video Games

The purpose of this study was to investigate the factors affecting the image of heroic characters in video games. By using a questionnaire survey, semantic differential method and factor analysis, the researcher examined the perception space and preference of heroic character. The results indicated that (i) video game users preferred virtual heroic characters, and (ii) the perception space of hero was constructed by brave factor, visionary factor and moral factor. These findings can be further applied to assist game designers in controlling the accuracy and effective of the characters’ image design.