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Current trends in electronic marketing
Journal: Science Journal "NovaInfo" (Vol.139, No. 1)Publication Date: 2023-10-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 40-42
Keywords : CHAT BOT; VOICE ASSISTANT; COOKIES; GEOFENCING; OMNICHANNEL; ARTIFICIAL INTELLIGENCE; A VIRTUAL REALITY; DIGITAL MARKETING; SENSORY MARKETING; CONTENT MARKETING; VIDEO CONTENT; ONLINE TRADING; MARKETING TRENDS; INFLUENCER;
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Abstract
The article discusses the relevance of digital marketing and current trends in its devel-opment. The author provides statistical data on the indicators of online commerce and digital advertising for January 2023, identifies and considers current trends in Internet marketing as guidelines for developing a competent marketing strategy.
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Last modified: 2023-10-18 02:15:56