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Current trends in electronic marketing

Journal: Science Journal "NovaInfo" (Vol.139, No. 1)

Publication Date:

Authors : ;

Page : 40-42

Keywords : CHAT BOT; VOICE ASSISTANT; COOKIES; GEOFENCING; OMNICHANNEL; ARTIFICIAL INTELLIGENCE; A VIRTUAL REALITY; DIGITAL MARKETING; SENSORY MARKETING; CONTENT MARKETING; VIDEO CONTENT; ONLINE TRADING; MARKETING TRENDS; INFLUENCER;

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Abstract

The article discusses the relevance of digital marketing and current trends in its devel-opment. The author provides statistical data on the indicators of online commerce and digital advertising for January 2023, identifies and considers current trends in Internet marketing as guidelines for developing a competent marketing strategy.

Last modified: 2023-10-18 02:15:56