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Synaesthesia as an effect of using sensory marketing tools: aspects of sensory branding of the Byair company
Journal: Science Journal "NovaInfo" (Vol.139, No. 1)Publication Date: 2023-10-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 48-49
Keywords : CONSUMER; BRANDING; SENSORY DESIGN; SYNESTHESIA; SENSORY MARKETING;
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Abstract
The author considers the effect of synesthesia as an important aspect of sensory branding. As an example, the branding of the Byair company is considered with an emphasis on its visual, sound, and olfactory design.
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Last modified: 2023-10-18 02:15:56