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Comparative analysis of PR communications and advertising

Journal: Science Journal "NovaInfo" (Vol.139, No. 1)

Publication Date:

Authors : ;

Page : 56-56

Keywords : PR POLICY; PR; TECHNOLOGY; MARKETING; ADVERTISING;

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Abstract

To date, PR is an important and mandatory tool for the effective functioning of various firms and enterprises. Due to the constantly changing needs of society, as well as due to the excess of goods on the market and considerable competition, the importance of PR is quite high.

Last modified: 2023-10-18 02:15:56