ENVIRONMENTAL QUALITY CERTIFICATION AS A VECTOR OF SUSTAINABLE ENTREPRENEURSHIP DEVELOPMENT IN INDUSTRY 4.0

The purpose of the article is to propose and substantiate the preference of a new vector of entrepreneurship development in industry 4.0 – the vector of its sustainable development based on environmental certification of product quality. The methodological apparatus of the study is based on the use of the regression analysis method for modeling patterns based on international experience for 2022. The authors' main conclusion is that environmental quality certification accelerate the development of industry 4.0 and has almost as much impact on the environment as the development of industry 4.0. The article contributes to the literature through the development of the TQM concept, justifying the expediency of choosing environmental certification of product quality as a new vector of sustainable entrepreneurship development in industry 4.0. The originality of the article is due to the study of industry 4.0 and its products from an ecological perspective, but from a new angle, in which, instead of calculating environmental damage, the possibilities of improving the environmental characteristics of industry 4.0 and its products are revealed. The theoretical significance of the results of this article is due to the fact that it has proposed a new dimension of the quality of the products of business entities in industry 4.0: “Green 4.0”, and also has developed a new approach to TQM of entrepreneurship in industry 4.0 to achieve the quality of “Green 4.0” and the implementation of the vector of sustainable development of industry 4.0. The practical significance of the authors' conclusions and recommendations is that they will allow the fullest disclosure of the potential of entrepreneurship development in industry 4.0 due to the systemic improvement of its product quality in unity and consistency of its technical and environmental properties.