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Peculiarities of performance of Ukrainian universities under market conditions: marketing approach
Journal: Economics Bulletin of The National Mining University (Vol.37, No. 37)Publication Date: 2012-03-30
Authors : Bobalo O. Y.;
Page : 129-134
Keywords : higher education institutions; the functioning features; factors; marketing;
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Abstract
The article considers the features of functioning of the Ukrainian higher education institutions which can be used in favor of universities by applying the marketing tools. The basic factors which influence the activity of universities are reviewed.
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