TRANSPARENCY OF ENTERPRISE ACTIVITIES AS AN ELEMENT OF A NEW BUSINESS-MODEL

The article presents a study of the concept of «transparency» through the prism of the formation of business models of the functioning of modern enterprises, and also considers the concepts of transparency and information, which are closely related to transparency, as fundamental aspects of relations with stakeholders. For better understanding of the essence of transparency, its taxonomy was formed, which was supplemented by the author's approach. The own definition of transparency as an element of the new business model is also presented.