The Role of Medical Television Programs in Raising Awareness and Educating Viewers in the Health Field: A Content Analysis Study
Journal: Zarqa Journal for Research and Studies in Humanities (Vol.23, No. 3)Publication Date: 2023-12-31
Authors : Alia Ali Mahmoud;
Page : 888-904
Keywords : Role; Medical Programs; Dr. Oz Program; Green Apple Program .;
Abstract
The study aims to find out how medical TV shows help people learn about health and whether they show good or bad practices. This will be done by looking at research from books, journals, and the internet, with reference to previous literature in the subject. We looked at videos from the "Dr. Oz" and "Green Apple" shows on YouTube because they are really popular in the Arab world, as they were shown on MBC, which made them popular among Arab viewers. After studying the episodes, we found out that the most important person was Dr. Oz. The Oz program had 26% participation and 24% awareness and education, while the Green Apple program had 30% awareness and 26% education. The presentation and information and news functions were the lowest in both programs, with 10% in Green Apple and 14% in Dr. Oz. Most of the main criticisms of Dr. Oz program promotes products or drugs that have not been proven to work. The Green Apple program relies on studies that haven't been proven and promotes some people as doctors without checking if they are really certified.
The research recommends that medical shows on TV and radio should be monitored before they are broadcast. The information and research in the shows should be clearly stated, and people should not rely only on these shows instead of seeing a doctor.
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