ANALYTICAL SUPPORT FOR THE ACTIVITIES OF ENTERPRISES

Modern business requires the effective use of new and/or improvement of existing information technologies and the application of appropriate analytical methods for the development, adoption and optimization of management decisions in order to increase the overall level of operating efficiency and competitiveness of the enterprise. In this regard, the purpose of the article is to explore the features of analytical support for the activities of enterprises in modern conditions. It is noted that analytical support for the activities of an enterprise is a set of methods, procedures and tools designed for collecting, process‑ ing, analyzing and interpreting information in order to prepare and make informed and optimal decisions at the enterprise. The general goal of using analytical tools and technologies is to improve the process of making and ensuring the implementation of management decisions and increasing business performance. It has been established that analytical support for enterprise activities opens up many opportunities, but also carries certain risks. It was found that the risk of an enterprise's activities can be foreseen and managed by assessing and analyzing its possible consequences. It has been established that enterprises must constantly develop analytical support that helps to uncover opportunities and solve emerging problems in the process of operation and development of the enterprise, both under conditions of risk and uncertainty. Here, the optimization model for analytical support of the enterprise's activities is of no small importance. An optimization model for analytical support of enterprise activities is a tool or system used to improve and optimize business processes and make and enforce decisions in an enterprise. This model allows enterprises to rationally use resources, increase the efficiency of business processes, reduce costs and increase profitability. It also helps determine optimal decisions in inventory management, logistics, finance and many other aspects of the enterprise. The prospect for further research in this direction is the development of an optimization economic and mathematical model for analytical support of enterprise activity under conditions of risk and uncertainty.