THE ROLE OF KNOWLEDGE AND TECHNOLOGY MANAGEMENT IN IMPROVING THE QUALITY OF BUSINESS 4.0 PRODUCTS

The purpose of the article is to determine the role of knowledge and technology management in improving the quality of business 4.0 products. Based on statistics for 63 countries in 2022, as well as knowledge and technology, an econometric model of product quality management in business 4.0 has been constructed.The model revealed, along with the contradictory influence of knowledge on the quality of business 4.0 products, a reliable and consistent pattern of systematic growth in the quality of business 4.0 products as industrial designs by origin, as well as the growth of production and export complexity increase.A scenario analysis of the prospects for improving product quality in business 4.0 depending on knowledge and technology management was conducted. The author's forecast for the "Decade of Action" (until 2030) showed that the most promising and preferred of the alternatives considered is the scenario of the development of technically complex products with advanced industrial design in business 4.0.The main conclusion is that the key factor of a new type of business - business 4.0, which was formed under the influence of the Fourth Industrial Revolution, is technology, while human resources have receded into the background.The theoretical significance of the results is due to the fact that they revealed the prospects for improving the competitiveness of business 4.0, for which it is recommended to reduce the share of human-intensive economic processes and proportionally increase the share of automated processes. The originality of the research lies in reconsideration of the importance of such factors of production as human and technological resources in the conditions of the Fourth Industrial Revolution, taking into account the little-studied experience of a new type of business - business 4.0.Management implications consist in the fact that the article offers an innovative approach to corporate social responsibility, whose efforts are proposed to focus on improving product quality in business 4.0. The author's recommendations contribute to unlocking the potential for improving product quality, as well as increasing the effectiveness of quality management in business 4.0.