Marketing innovations in modern business
Journal: Science Journal "NovaInfo" (Vol.141, No. 1)Publication Date: 2024-02-15
Authors : Podkorytova Anna Alekseevna; Pluzhnikova Irina Ivanovna;
Page : 26-26
Keywords : INNOVATIVE MARKETING; MARKETING; MARKETING INNOVATIONS; COMPETITIVE ADVANTAGES; MODERN BUSINESS;
Abstract
The article describes the importance of using innovative marketing tools by modern companies. The features of the innovative factor of competitive advantages in modern business are reflected. Examples of marketing activities in organizations are given.
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Last modified: 2024-02-17 05:59:06