Features of the organization's image formation
Journal: Science Journal "NovaInfo" (Vol.141, No. 1)Publication Date: 2024-02-15
Authors : Volkova Mariya Konstantinovna;
Page : 29-30
Keywords : IMAGE; ORGANIZATION; PROMOTION; IMAGE FORMATION;
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Abstract
In the modern conditions of the functioning of the economy and increasing competition, the organization faces the task of creating an image that will be memorable for consumers, favorable for the organization itself and will distinguish it from competitors. The article analyzes the features of the formation of the organization's image, the influence of various factors on its formation and maintenance.
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Last modified: 2024-02-17 05:59:06