Electronic commerce in Georgian business: challenges and perspectives

Electronic technologies are developing rapidly in world commerce, therefore, organizations are created that effectively follow the aforementioned tendency and take an honourable place in world business with the efficiency of using electronic technologies. E-commerce refers to companies and individuals buying and selling goods and services over the Internet. It affects different types of market segments and extends to smart devices. Almost every imaginable product and service is available through E-commerce transactions, including books, music, airline tickets, and financial services such as stock investing and online banking. Through E-commerce, goods and services can be produced and then sold using the Internet. The future of Georgian business is developing in this direction, that's why it is necessary to constantly inspect the mentioned processes, share knowledge and support it, because it helps the business in productivity and efficient management, and it has a positive impact on the state income and economic situation. The research includes an overview of use of electronic technologies in international commerce and the analysis of the potential of electronic commerce in Georgia. The main task of the given research is to investigate the positive and negative outcome of E-commerce and E-business, including the tendency of E-commerce in Georgia and the experience of using E-commerce by different companies. The subject of the research is electronic commerce and technologies, analysis of world practice, study of electronic business environment of Georgia, current trends and possible perspectives of development of electronic commerce