Service / Partnership Marketing in the Digital Economy

The paper reveals the features of affiliate marketing on the Internet as a component of marketing services / partnerships, taking into account the development of the digital economy, considers the types and directions of application of affiliate marketing, systems and methods of paying for partner services, gives examples of successful deployment of partner programs and their economic performance. The purpose of the work involves the disclosure of the features of the use of marketing services in the context of digitalization and the formation of partnerships in the orientation of traditional channels for the distribution of goods and services via the Internet of Things. To achieve this goal, in solving problems, general scientific methods of theoretical and empirical research were used: a review of scien-tific literature on the topic of research, terminological, statistical analysis, the method of comparative analysis and synthesis. Recommen-dations for the development of affiliate networks using affiliate marketing as the main product and business diversification through affil-iate marketing have been identified.