Exploring Consumer Attitude towards Digital Payment Platforms: A Comprehensive Analysis

Numerous corporations and organizations actively endorse and advocate for the adoption of digital payment systems as a fundamental element driving the progress of their e-commerce initiatives. This support stems from the recognition that digital payment systems play a pivotal role in shaping and advancing the landscape of e-commerce development. The present study aims to analyze the consumers' attitude towards the digital payment systems. The sample selection process employed a systematic approach, utilizing purposive and convenience sampling from the broader population. A carefully constructed questionnaire was then administered to collect data from participants residing in Rohtak city, Haryana. A total of 550 questionnaires were randomly distributed, resulting in the collection of 510 responses. After scrutinizing for validity, 400 responses were deemed suitable for further analysis. The collected data underwent a rigorous examination using various statistical techniques, facilitated by software tools such as MS Excel and SPSS. the results indicate an overall positive attitude toward digital payment platforms, it is imperative not to overlook the existence of dissenting opinions and lingering apprehensions. Actively addressing these concerns (convenience and user-friendliness, dependability and reliability, privacy and security, speed and efficiency, and convertibility) through targeted solutions and usercentric design can create a more universally positive reception for digital payment platforms