Optimizing Viewer Experience: Unveiling the Significance of QoE Metrics in Adaptive Video Streaming

As the digital landscape evolves, the demand for highquality video streaming experiences continues to surge. This paper delves into the crucial realm of Quality of Experience (QoE) metrics in adaptive video streaming, exploring key factors such as buffering, startup delay, and video quality. We dissect the significance of these metrics in shaping viewer perception and satisfaction. Through an indepth analysis, we discuss the measurement techniques, industry benchmarks, and strategies for optimizing each metric individually. Emphasizing the interdependence of these metrics, we propose a holistic approach to QoE measurement and advocate for industrywide collaboration in establishing unified standards. This paper serves as a comprehensive guide for content providers, streaming platforms, and researchers seeking to enhance the viewer experience in the dynamic world of adaptive video streaming.