BUSINESS MODELING OF VOLUNTEERING ACTIVITY

Introduction. Dedication and ability to act in extreme conditions is one of the main principles of volunteering in Ukraine. Volunteers often work in conditions that are considered difficult and dangerous, requiring a high level of professionalism and skills. The social importance of the role of volunteers consists in supporting the military, helping the wounded, evacuating civilians and providing humanitarian aid. Modeling the organization of volunteer activities helps to understand how to optimize and increase the effectiveness of such initiatives, especially in wartime. Purpose. The purpose of the study is to create a model of a volunteer (non-profit) organization, adapting modern business modeling practices for such activities. Materials and methods. The materials of the study are: 1) regulatory and legal provision of regulation of volunteer activity in Ukraine; 2) works of domestic and foreign authors who conduct scientific and practical research in the field of business modeling, in particular, non-profit organizations; 3) own practical experience of volunteering. The following methods were used in the research process: 1) empirical research methods: observation; comparison; measurement; experiment; 2) universal methods: modeling; abstraction; analysis; synthesis; induction; deduction. Results. The paper analyzes the study of the possibilities of non-profit organizations business modelling. Proposed modification of the CANVAS business model reflects the peculiarities and principles of building the activities of non-profit organizations. It was determined that the business modeling of a non-profit organization differs from the business modeling of a commercial organization by the following characteristics: definition of the mission, identification of two groups of customers: beneficiaries and co-participants, identification of the value proposition and promotion channels for each of these groups, a block of key performance indicators of the organization. The developed model was applied to the volunteer organization “Afumed”. Prospects. Further research will be aimed at finding and evaluating effective communication and promotion channels for each customer group.