Empirical Analysis on the Influence of Individual Characteristics and Consumption Motivation on Sports Consumption Satisfaction

— As sports consumption in China surpasses 2 trillion yuan by 2021, understanding the varied impacts of consumer characteristics and motivations on satisfaction becomes crucial for industry growth. This study examines how factors like age, occupation, education, and specific motivations influence sports consumption satisfaction among Chinese residents. Utilizing surveys, statistical analyses, and regression methods, it identifies significant influences: occupation and education positively correlate with satisfaction, while increased exercise time inversely affects it. Notably, satisfaction levels rise with better personal physical condition. However, gender, age, and monthly spending show no significant effect. Motivational factors, including social interaction, fitness goals, discipline, learning, health, mental well-being, and competitiveness, are positively linked to satisfaction, suggesting targeted strategies to enhance consumer motivation and satisfaction. This research highlights the need for personalized marketing and the importance of supply-side reforms in the sports industry to meet diverse consumer demands and bolster the market.