Assessment of the economic and environmental value orientation of modern consumers

The scientific article is devoted to the study of the environmental and economic value of products and services in the modern market, identifying the most important qualities for consumers. Environmental value plays an important role in the pricing of goods and services, along with economic value. In the modern world, environmentally friendly products and production methods are becoming more and more relevant. Changes in value orientation are associated with an increase in the level of ecological worldview and awareness of environmental problems of the surrounding world. The study identified the most important qualities of the product that consumers give great preference to. Environmental values for consumers and their role in environmental management are evaluated. The main differences in the value of products with an aspect on environmental protection are characterized, statistical data obtained during research are analyzed.