Digital Transformation in Retail Analyzing the Evolution of Technology Adoption and its Effects on Consumer Behavior

Digital Transformation in Retail Analyzing the Evolution of Technology Adoption and its Effects on Consumer Behavior Dr. Priyanka Rastogi "Digital Transformation in Retail: Analyzing the Evolution of Technology Adoption and its Effects on Consumer Behavior" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-2 , April 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64798.pdf Paper Url: https://www.ijtsrd.com/management/retail-management-and-comm/64798/digital-transformation-in-retail-analyzing-the-evolution-of-technology-adoption-and-its-effects-on-consumer-behavior/dr-priyanka-rastogi