EMPLOYEE ENGAGEMENT PRACTICES AND THEIR IMPACT ON STARTUP GROWTH: PERCEPTION OF AHMEDABAD ENTREPRENEURS

India's startup ecosystem has rapidly evolved, becoming a global hub of innovation and entrepreneurship. Employee engagement practices are pivotal for startups in this competitive landscape. Engaged employees are more productive, innovative, and committed, contributing significantly to the startup's success. Effective engagement strategies, including clear communication, recognition, professional development, and a positive work environment, are essential for fostering a motivated and high-performing workforce. This study examines the role of employee engagement practices in driving the growth of startups, focusing on the perceptions of 100 startup owners in Ahmedabad city. The research aims to analyze how startup owners perceive the impact of employee engagement on productivity, innovation, and overall success. Additionally, it explores the relationship between the demographic profiles of startup owners and their views on employee engagement. Findings indicate a strong belief among startup owners that high employee engagement significantly enhances productivity, fosters innovation, and positively influences startup growth. The study also reveals that demographic factors, such as age and experience, shape these perceptions. These insights underscore the necessity for startups to prioritize robust employee engagement strategies to achieve sustained growth and competitive advantage.