ENTERPRISE’S INFORMATION MANAGEMENT BASED ON THE APPLICATION OF THE SCRUM APPROACH

This study presents a theoretical generalization and new interpretation of the scientific problem of the development of theoretical and methodological provisions, as well as practical recommendations for the economic evaluation and management of enterprise's information activities. The results of the work will provide the basis for assessing the level of information activity of enterprises, scientific validity and systematic management of information activity, which lies in the proper level of planning information activities based on the usage of scrum approach elements, the formation of optimal organizational management structures, rational motivation of employees of the information sphere and the entire staff of the enterprise, proper control of their activity and regulation of the information activity, aimed at the effective elimination of detected deviations in the work of employees involved into information sphere and the entire enterprise; will provide an opportunity to obtain all the important prerequisites in order to ensure the effectiveness of the enterprise's information activity, which is necessary to make decision in time regarding the strategy, tactics, policies of the enterprise. This enables business owners and executives to ensure an adequate level of decentralization, flexibility and transparency in managing information activities through the usage of scrum approach. The study also outlines the features of the scrum approach to enterprise information management: the inability to use remote access, because the employees of the scrum team must be directly employees of the enterprise; the need for appropriate technical and information support; complexity of controlling the implementation processes of scrum projects; the number of Backlog tasks that characterize information management operations has been identified; dependence on innovation; the need to create specific organizational forms and types of interaction between scrum team employees. Moreover, the structure of the enterprise's information management in conditions of application of the scrum approach implies the creation of a unit for information activity management (information department).