MANAGEMENT OF CURRENT ASSETS OF ENTERPRISES IN A SYSTEM OF FINANCIAL MANAGEMENT

Introduction. In the current economic crisis, which many Ukrainian enterprises are facing, it is important to stabilise their financial component and increase their level of competitiveness. An important factor in the financial performance of enterprises is the correct construction of a financial management system. Therefore, the study of the issue of financial management of enterprises, in particular, the formation and management of current assets, is relevant and requires an in-depth analytical study. Considering the aforementioned, the issue of improving financial management approach in the area of management of current assets of enterprises is relevant, and therefore determines the subject matter of the article, forms the purpose and objectives of the study. The purpose of the article is to research on the management of current assets of enterprises in a system of financial management. Materials and methods. The theoretical and methodological basis for the study of financial management of enterprises are the concepts, provisions, developments and conclusions of domestic scholars and foreign experience in financial management, as well as the author's personal research. The structural-systemic method was used to study the issue of realities and conditions of formation of financial activity of enterprises; the analytical method — to formalize the research results; methods of statistical generalisation and comparison were used in analysing data on balance sheet indicators of large and medium-sized enterprises by type of economic activity (analysis of statistical data); the graphical method — to make the comparison and interpretation of the research results more clear. Results. The article studies issues of financial management as a necessary component of stirring up economic activity of enterprises. It is noted that in order to avoid financial obstacles that may arise in the enterprise in the course of its activities, it is necessary to form an effective financial management system. It is emphasised that the correct construction of the financial management system should be based on the management of current assets. In the course of the conducted research, the essence and value of the current assets of enterprise have been determined. The sources of formation of current assets of enterprise have been identified and analysed. It is indicated that the demands for current assets differ in different branches of production. The balance sheet indicators of large and medium-sized enterprises by types of economic activity in the dynamics of changes in current assets are considered. Discussion. Proposals for improving the financial management strategy on the basis of increasing the level of use of current assets of enterprise have been provided. It has been summarised that improvement of the process of management of current assets will ensure financial stability and increase profitability of the enterprise.