DEVELOPMENT OF THE MANAGEMENT STRATEGY OF THE FUNDAMENTAL AND STAKEHOLDER VALUE ADDED OF ENTERPRISES

Introduction. Implementation of the value-based management system at the microeconomic level is aimed at increasing the value of enterprises. The most effective target criterion of the value-based management is maximization of the fundamental and stakeholder value added of economic entities. Formation of the fundamental and stakeholder value added is a complex and dynamic process, which is influenced by many factors of enterprises internal and external environment. In such conditions, management of the fundamental and stakeholder value added of enterprises requires implementation of a strategic approach. There appears a need to develop a strategy for managing the fundamental and stakeholder value added of enterprises, which should become an effective management tool for solving perspective tasks as to the growth of the fundamental and stakeholder value added of economic entities. Purpose. The purpose of the study is theoretical and methodological substantiation of the development of management strategy of the fundamental and stakeholder value added of enterprises in contemporary economic conditions. Materials and methods. The materials of the study are the works of domestic and foreign scientists investigating theoretical and methodological issues of developing the value management strategy for enterprises. In the process of carrying out the research the following scientific methods were used: a systems approach, theoretical generalization, induction and deduction (to reveal the content of strategic management of the fundamental and stakeholder value added of enterprises and the essence of the strategy of such management); analysis and synthesis, structural and logical modeling (to determine composition and content of the stages of formation of the management strategy of the fundamental and stakeholder value added of enterprises); logical generalization of the results (formulation of conclusions).