SERVICE ACTIVITY IN ECONOMIC CRISIS CONDITIONS: THE ROLE OF ANTICIPATORY MANAGEMENT

Introduction. One of the priority tasks faced by modern service businesses is protection against crises or crisis situations. Modern crises can be caused by both macroeconomic and global conditions, and can have different intensities and consequences. Crises occur in every enterprise in the service industry because it is impossible to manage in a completely safe way. Purpose. The aim of the study is to reveal the essence of anticipatory management and the algorithm for its implementation in service activities in the context of economic crises. Materials and methods. The research is based on the works of domestic and foreign authors who conduct their scientific and practical research in the field of accounting and analysis, in particular, on the costs of remuneration of employees of an enterprise. The study used a systematic approach to the scientific study of economic phenomena and processes. The abstract and logical method was also used to clarify the concepts. Results. The scientific article reveals the sequence of introduction and implementation of anticipatory management in service activities. Discussion. In further scientific research, it is proposed to focus on developing a strategy of anticipatory management for service enterprises. This will help to increase their stress resistance in the face of economic crises. Key words: