STRATEGIC DIRECTIONS FOR THE ECONOMIC DEVELOPMENT OF ENTREPRENEURIAL ENTITIES

Introduction. In the current conditions of globalization and rapid technological changes, business entities face the need for constant improvement of their strategies to ensure competitiveness and resilience in the market. The strategic development of business entities plays a key role in this process, as it allows them not only to adapt to new challenges but also to effectively seize opportunities arising from innovations and market changes. Objective. The purpose of this article is to analyze the strategic directions of economic development for business entities in order to identify optimal ways to enhance their competitiveness, efficiency, and resilience in the market. Materials and methods. The basis for the informational and methodological support of the research comprised legislative and regulatory acts, as well as scientific and applied works by scholars and experts who studied the theoretical aspects of managing the activities of economic entities and the strategic directions of their economic development. Throughout the research, general scientific methods such as the systematic approach, analysis, and synthesis were used to evaluate business processes, integrate new technologies, and methods of management into a single concept that meets modern requirements. Comparative analysis was employed to assess efficiency and competitiveness. The expert evaluation method was used to identify key factors affecting the efficiency and sustainability of economic entities, as well as to develop recommendations for enhancing their competitiveness. Results. The article is dedicated to the analysis of strategic directions for the economic development of business entities in order to enhance their competitiveness and resilience in the market. It is determined that a modern enterprise requires deep technological transformations to ensure sustainable growth and increase competitiveness in the context of the global economy. Particular attention is paid to the implementation of digital innovations and the modernization of management processes as key factors aimed at achieving these goals. The importance of adapting technological innovations in the context of modern requirements and technological development is highlighted. It is researched that effective management of business entities requires the integration of digital information systems that encompass all stages of enterprise activity. An algorithm for using an internal economic method, covering economic processes, management elements, and tasks, has been developed. Key factors for increasing the efficiency of functioning and further successful development of business entities are identified. An internal economic innovation method is presented, providing informational and analytical support for enterprise activities.