ENSURING THE FINANCIAL STABILITY OF THE ENTERPRISE IN THE CONTEXT OF BALANCED DEVELOPMENT

Introduction. The article is devoted to the analysis of ways to ensure the financial stability of the enterprise in the context of balanced development. It highlights the theoretical foundations of financial stability, analyzes the influence of various factors on financial stability and offers a methodology for evaluating high-risk business processes. Special attention is paid to the integration of the principles of balanced development into financial management, which contributes not only to the improvement of financial indicators, but also ensures long-term competitiveness and sustainable development of the enterprise. Purpose. Development of scientifically based approaches and methods of ensuring the financial stability of the enterprise in the context of balanced development. Materials and methods. The method of systematization includes ordering and classifying information to create a complete picture of the study. It is used to systematize methods and tools for assessment and improvement of financial stability. The method of elemental analysis allows you to study in detail each element that affects the financial stability of the enterprise. It is used to analyze individual components of financial stability, such as liquidity, solvency, profitability, capital efficiency, etc. The method of combining the results consists in the integration of conclusions from different parts of the study to create a general picture of the financial stability of the enterprise. It is used to develop recommendations for increasing financial stability. The results. The classification of the types of financial stability of the enterprise was carried out: absolute, normal, unstable and crisis, which allows to better understand the levels of financial stability and adapt management strategies in accordance with the current state of the enterprise. A methodology for evaluating high-risk business processes has been created, which consists of three blocks: planning and forecasting, implementation of activities, evaluation of the obtained results. Based on the analysis of international experience, a toolkit, relevant for enterprises in various sectors of the economy, aimed at increasing financial stability, has been developed. Recommendations on the use of economic, social, financial, personnel and innovation tools to ensure long-term financial stability are offered. Discussion. Further research can focus on a more detailed analysis of the impact of external economic, market and political factors on the financial stability of enterprises in various industries. Studying the possibilities of developing adaptive financial models that take into account various scenarios of the development of the economic situation and allow enterprises to quickly respond to changes. This includes using machine learning and artificial intelligence to predict financial performance and risk.