MODERN TECHNOLOGIES IN THE FIELD OF RESTAURANTS

Introduction. Modern technologies play a key role in the transformation of the restaurant industry, providing new opportunities for increasing the efficiency of operations, improving the quality of customer service and increasing profitability. The importance of technology in this area cannot be overstated as it changes the way businesses are run, interact with customers and make decisions. Goal. The purpose of the article is to highlight and segment the key groups of modern technologies in the restaurant industry. Materials and methods. In the process of preparing the article, the following materials were used: scientific publications, analytical reports, industry studies, statistical data, as well as information from leading companies operating in the restaurant business. A complex of general scientific methods of theoretical research was used: analysis of scientific literature — study of existing scientific works for generalization and systematization of knowledge regarding the use of modern technologies in the restaurant industry; comparative analysis — comparison of different technologies and their impact on the efficiency of the restaurant business; systematization — arrangement of technologies as part of an integrated restaurant business management system; method of generalization — formation of general conclusions based on the analysis of the obtained data and literary sources. The results. Modern technologies provide automation of many routine processes, which significantly increases the efficiency of the restaurant. Accounting automation systems allow you to quickly and accurately process orders, manage stocks and perform financial calculations. This not only reduces the number of errors, but also speeds up the customer service process, which is critical in the highly competitive environment of the restaurant business. Technology greatly improves communication between the restaurant and customers. Online booking systems and mobile ordering applications allow customers to easily plan their visit, select meals and pay without physical contact with staff. This not only increases convenience for guests, but also allows the restaurant to better manage its flow of visitors and reduce waiting times. Data analytics is another important area where technology plays a significant role. Modern data collection and processing systems allow restaurants to analyze customer behavior, study their preferences and consumption trends. This provides an opportunity to make informed decisions about menu assortment, pricing policy and marketing strategies, which in turn contributes to increased competitiveness and profitability. Finally, the introduction of innovative technologies such as artificial intelligence and the Internet of Things (IoT) opens new horizons for the development of the restaurant business. Artificial intelligence can be used to personalize service, automate management processes and optimize deliveries. The Internet of Things allows you to monitor and control the technical condition of equipment, which reduces the risk of breakdowns and increases the overall efficiency of operations. Thus, modern technologies are an integral part of the development of the restaurant industry, providing increased operational efficiency, improved customer service, and increased overall competitiveness of the restaurant business. Prospects. They consist in studying the impact of innovations on increasing the efficiency of operational activities, improving the quality of customer service, implementing the latest information systems to optimize business processes, as well as analyzing the socio-economic consequences of integrating digital solutions into the restaurant sector. Research on the adaptation of modern technologies to changes in consumer needs and the development of sustainable practices in the context of global challenges, such as pandemics or environmental crises, deserve special attention.