APPLYING BUSINESS INTELLIGENCE TECHNIQUES IN THE PROCESS OF ECONOMIC ANALYSIS: STUDYING SOME OF ITS PROBLEMS AND TREND

Introduction. The globalization of economic flows, the ability to do business from anywhere in the world due to the instantaneous receipt of up-to-date information has a twofold structure. On the one hand, the availability of information allows you to quickly respond to emerging risks and makes it possible to conduct business in ways that are more efficient. On the other hand, public information increases the necessary level of competitiveness of companies. This research discusses the most important challenges that business intelligence (BI) technology operations may face, as they are important processes for effective economic activities within companies, in order to advance the information and economic society of those companies. Purpose. The aim of this research is to propose and present several methodologies and strategies that include the processes of organization and analysis, using business intelligence techniques, which companies should pay most attention to. Materials and methods. The methodology used in this research is the use of several types of analysis, such as comparative and logical analysis, in addition to the use of measurement methods represented in research methods based on the experience of developed countries. Results. As for the results, it was represented in proposing a scheme that represents the cost in order to include analytical solutions for business in the process of economic analysis of newly established companies, and at the same time, it can be considered an ideal model in the process of calculating the costs of that company. Discussion. It is impossible to exclude, as the analysis showed, the strategy of outsourcing in the studied area. The foregoing actualizes the need for further development of prospects and practice of using BI as a tool for managing various processes of economic analysis in modern business, including taking into account advanced foreign experience.