A METHODOLOGICAL APPROACH TO THE ASSESSMENT OF DIGITAL BUSINESS TRANSFORMATION EFFECTIVENESS

Introduction. The problems of methodological support for digital business transformation are particularly important in the context of the development of the global technology market based on intellectualisation and globalisation. The level of validity of forecasting its development and, consequently, the efficiency of production and economic activity in general, depends on the methods and models used by business entities in assessing transformation and strategic planning. However, there is still no adequate and sufficient methodological support to help companies effectively assess the level of digital transformation, taking into account both the peculiarities of the modern market and the factors of their production and economic activity. As a result, the development of management decisions and the justification of appropriate scenarios for digital business transformation are difficult. Objective. To substantiate a methodological approach to assess the level of digital business transformation, which would take into account the impact of the external and internal environments of the company. Materials and methods. The work of scientists and practitioners on the issue of assessing the digital transformation of business; analytics of organisations in the subject area; the results of the authors' research. General scientific research methods have been used. Results. The existing methodological support for the measurement of the processes of the digital transformation of business has been studied. The indicators and their parameters aimed at determining the level of business transformation in the context of digitalisation are substantiated. The mathematical apparatus for determining the level of digital business transformation is selected. Based on the selected mathematical apparatus, the author's own methodological approach to assessing the level of business transformation in the context of digitalisation is developed. Prospects. Prospects for further research are the development of management decision-making systems based on the results obtained using the author's methodological approach.