MEDIUM-SIZED ENTERPRISE’S DEMAND FORECASTING IN THE PROCESS OF THE PRELIMINARY INTERNATIONAL MARKETING RESEARCH

Introduction. After the end of the war, the restoration of the economy will become the main task of Ukraine. One of the factors of economic recovery is the growth of exports. It is important for the company to choose and analyze the foreign market correctly. To choose a market from among several options, preliminary marketing research is conducted. Forecasting the demand for industry products is one of the areas of such research. Scientists have developed many forecasting methods. Features of these methods are analyzed in detail in modern publications. However, the use of such methods in certain areas of the enterprise has not been sufficiently investigated.