ANALYSIS OF THE DEVELOPMENT OF THE UKRAINIAN LOGISTICS SERVICES MARKET IN THE CONTEXT OF EUROPEAN INTEGRATION PROCESSES

Introduction. Entrepreneurial activity is essential for the successful circulation of goods, but the leading role in this process is the safety and quality of logistics deliveries to end users. The growing share of logistics transportation indicates that a country is actively participating in international trade. Unfortunately, it is too early to talk about a significant revival of Ukraine's logistics services market due to the post-covid and military periods. Only slight growth has been observed in the freight transportation and logistics warehousing segments. The main obstacles to the effective functioning of the logistics services market are numerous objective and subjective factors, including insufficient legal and regulatory framework for logistics processes, conflicts between market participants, low level of logistics services, damage to infrastructure due to missile attacks, and high competition. Nevertheless, the logistics services market must consider the synergistic interaction between all stakeholder groups: the state, business, and business entities. This is especially important in the context of European orientation and support, which is relevant to the study and further conclusions. Objective. This publication aims to study approaches and ways to analyze the development of the Ukrainian logistics services market in the context of the ongoing European integration processes. Materials and Methods. Logistics is a business activity involving the transportation, warehousing, and quality delivery of goods. The market for logistics services directly depends on economic development and stimulates the development of other related and interrelated industries. It resembles a homogeneous and interconnected system of socio-economic relations with relevant entities, networks, supply chains, consumers, and internal and external factors. However, the issues of strengthening the security of logistics processes and considering the positive practices of the European Union countries in the direction of effective state regulation still need to be determined. The domestic logistics services market has significant prerequisites for expansion, mainly due to Ukraine's favorable geographical and transit location between Asia and Europe. Results. The theoretical study allows us to conclude that a complex regulatory system characterizes the logistics services market in Ukraine, has a significant economic, political, and social significance in developing the national and partially international economic system, and requires significant regulatory changes. The main components of the market include 1. Ukraine's logistics infrastructure, which includes various networks and routes that are important for the efficiency of commercial and transport transportation. 2. Digitization of logistics processes is responsible for the coordination and sustainability of supply chains, freight tracking, and industry informatization. 3. Innovation, which involves the use of advanced technologies to ensure the quality of logistics services. 4. Security and resistance to change imply timely market adaptation to changing conditions and globalization. Prospects. Logistics enterprises increasingly need to revise their management and development strategies based on the combination and synthesis of strategic and tactical management methods in the long term.