INNOVATIVE TECHNOLOGIES IN THE HOTEL AND RESTAURANT BUSINESS: IMPACT ON MANAGEMENT EFFICIENCY AND SERVICE QUALITY

Introduction. As a modern industry, the hotel and restaurant business is developing rapidly. Innovative technologies are a huge incentive for its further functioning: achieving world standards of quality of hotel and restaurant services, increasing the competitiveness of the institution, meeting the changing needs of consumers, reducing costs and increasing profits in general. The modern hotel and restaurant business is actively spreading such trends as the widespread use of management information systems and technological support, personalization of services, implementation of new practical management ideas, greening of hotel services, rational use of energy resources, etc. Tracking these trends helps the hotel and restaurant business to meet changing consumer expectations and contributes to the growth of the business and the industry as a whole. The hospitality industry is one of the most technology-dependent industries. Contactless payments and mobile check-ins have been introduced in hotels and restaurants. Technological advances have played a significant role, especially in the widespread adoption of voice search, augmented reality, artificial intelligence, and the Internet of Things. The purpose of the article is to examine the development and peculiarities of using innovative technologies in the hotel and restaurant business, in particular, their impact on management efficiency and quality of service. Materials and methods. The research materials are the works of Ukrainian and foreign authors conducting their scientific and practical research in the field of tourism and management The following scientific methods were used in the study of this topic: theoretical generalization and grouping; formalization, analysis and synthesis; logical generalization of results to formulate conclusions. Results. The article considers the concept of “innovation” as positive changes or results of certain activities, reflected in new or improved products or services, processes to meet public needs. The key purpose of applying innovative technologies in the management of hotel and restaurant business is to increase their segment in the market, improve the quality of services, and diversify the range of services. The necessary conditions and factors influencing the innovative development of the hotel and restaurant business are considered. The main directions of use of innovative technologies in the studied industry are identified (energy saving, ecological construction and arrangement of industry facilities; improvement of management systems based on the introduction of organizational innovations and digitization of business processes; development, diversification and mobility of new products and services). Mention is made of automated systems that provide financial management and analysis, management of material flows, quality of goods and services, and their sale (in particular, OPERA Enterprise Solution, FIDELIO, KeiHotel, Micros-Fidelio); mobile applications and programs, online platforms that allow guests to book hotel rooms or a table in a restaurant, receive detailed information about the establishment, place an order, and interact with staff promptly; active distribution of interactive electronic menus (e-Menu, Smart Menu, Profit Menu), which allows the client to order dishes using special touch screens directly on or near the visitor's table, bar counter or tablet offered by the waiter; use of artificial intelligence for personalized experience of each visitor; popularization of Internet of Things (IoT) devices, in particular, automation of key functions in the room, such as lighting, temperature control and entertainment systems in the hospitality sector.