ASSESSMENT OF INVESTMENT ATTRACTIVENESS OF UKRAINE’S BUSINESS ENVIRONMENT IN THE CONDITIONS OF GROWING GEOPOLITICAL UNCERTAINTY

The article analyzes the factors influencing the investment attractiveness of Ukraine's business environment amid growing geopolitical uncertainty. The study examines the impact of various factors on the country's investment climate and identifies key issues hindering foreign investment attraction. The authors provide recommendations for improving Ukraine's investment attractiveness through the enhancement of political and economic conditions, strengthening the legal framework, and reducing corruption levels. The article emphasizes the importance of structural reforms in creating a favorable investment environment and increasing the country's competitiveness on the international stage. Key words: