FEATURES OF MARKETING PROVISION OF SOCIO-ECONOMIC DEVELOPMENT OF REGIONS

The relevance of the topic of marketing support for socio-economic development of regions is due to the growing role of regions in the national economy, the need to increase their competitiveness, attract investments and improve the quality of life of the population. The problem lies in the insufficient adaptation of marketing tools to the specific conditions of each region and the lack of comprehensive strategies that take into account economic, social and cultural features. The purpose of the study is to identify key factors and develop recommendations for effective marketing support for socio-economic development of regions. The object of the study is the socio-economic development of the regions, and the subject is marketing strategies and tools that contribute to this development. The research used a set of methods, including literature analysis, system analysis, and case studies. As a result of the study, the author completed the following tasks: an analysis of theoretical and practical approaches to marketing support for regional development was carried out, key factors of the effectiveness of marketing strategies were identified, and recommendations for their implementation were developed. The findings of the study indicate that effective marketing support for regional development is based on the analysis of needs and expectations of local communities, identification of unique resources of the region, development of complex marketing strategies and active communication between all interested parties. Practical recommendations include creating partnerships between the public and private sectors, increasing the level of marketing culture among local managers and entrepreneurs, as well as ensuring transparency and openness of management processes. The implementation of these recommendations will contribute to the sustainable socio-economic development of the regions and increase their competitiveness at the national and international levels.