GLOBAL TRENDS OF CRYPTOCURRENCY PAYMENTS IN TOURISM INDUSTRY

Introduction. In today's world, cryptocurrencies act as a major player in the financial environment, changing the way society interacts with money. The role of cryptocurrencies is determined by their potential to transform traditional financial systems, expand access to financial services and open up new opportunities for innovation and economic growth. The use of cryptocurrencies in tourism is extremely relevant today, as travel agencies, hotels, and airlines are increasingly offering the possibility of paying with cryptocurrencies. Purpose. The purpose of the article is to study the global trends of the introduction of cryptocurrency payments in the tourism industry