STRATEGIES AND PROGRAMS OF CORPORATE SOCIAL RESPONSIBILITY IN UKRAINE DURING THE WAR

Introduction. The development of CSR significantly changed with the outbreak of a full-scale war in Ukraine that forced national business to reorient its sustainable development and charitable assistance programs. As a result, Ukrainian companies started to support the country's economy and integrated CSR programs. Billions of hryvnias were contributed into the Armed Forces, cars, drones, sights, equipment, clothing, shoes, medicines, fuel, food etc. Purpose. The purpose of the research was the disclosure of conceptual approaches to use social entrepreneurship and implementation of the corporate social responsibility in Ukraine, in particular in terms of systematization and coordination of corporate volunteering within the organization, emphasizing on wellbeing and work balance, meaningful national identity and education. Materials and methods.